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Observation
Information about buying and eating seasonal fruit and veg is inaccessible
and outdated, in specific regard to young people. This is causing an increase
of unnecessary pesticides, chemicles and preservatives, damaging not only the environment but also our health.
Solution
Time of the Season acts as a year long poster campaign to be spotted around cities. Reclaiming the humble fruit and vegetable and utilising the fruit sticker as
a source of seasonal information, the information is bold and direct. Each poster is re-pasted each month to display and reaffirm the natural cycle of rotting and availability.